VMG’s campaigns have been enormously successful in bringing in a fresh audience of more mature visitors, who have experience of the corporate world and the drive to run their own business – but who may not have considered franchising in the past. Exhibitions include:

- The British & International Franchise Exhibition, London
- The British Franchise Exhibition, Manchester
- The Scottish Franchise Exhibition, Glasgow
- The National Franchise Exhibition, Birmingham

MARKETING
Each exhibition is marketed with a big-budget national, local, and trade advertising campaign to ensure franchising is an option considered by those who have recently been made redundant and those looking for a new opportunity after retirement as well as those considering running their own business.

Pre-event marketing allows visitors to research franchises in advance of the exhibition so they arrive at your stand as qualified investors, prepared with relevant questions and knowledge about your business.

In the current climate it has never been more essential to meet your future franchisees face-to-face to answer any concerns they may have, check they are dedicated to your business and ensure they meet your criteria.

INTERESTED IN THIS AFFILIATE?
Learn more about the individual marketing campaigns for each exhibition by clicking on the relevant logo at the top of the page or call the team on +44 (0)20 8394 5207 or email franchise@vmgl.com.