The successful  formula of low prices and a free mobile fitting service has driven up demand. As a result, many franchisees have expanded their businesses and taken on additional territories.

Husband and wife team Pam and Stuart Cass have been running the Portsmouth franchise for 14 years and recently acquired the neighbouring Southampton territory.

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Mr Cass, 55, said: “Money is tight at the moment, so people are looking for the best value. We can offer them that, plus an excellent mobile service that is flexible and convenient for them.”

In the early days, like all new business owners, he admits that he and Pam, 53, found their new franchise a challenge.

“We had to work very hard to build the business, but I believed in the etyres concept then and still do today,” he added.

“Nowadays more people are shopping online and discovering etyres, which has a very strong web presence. Once they have used our services they tend to stick with us, and they recommend us to other people. Our customer base keeps growing, and so does our business.”

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