| QUICK SEARCH
ABOUT FRANCHISING
FRANCHISE FEATURES
HELP AND ADVICE
AFFILIATES
INDUSTRY NEWS
|
FRANCHISE NEWS
WOMEN IN FRANCHISINGWednesday 30th November -0001
For a number of years now the franchising industry has been working hard to promote itself to some of the under represented groups, including women. It seems to be working. This year’s BFA/NatWest franchise survey revealed that 31 per cent of new franchis For many women it is the existing infrastructure and the proven track record of a well-established ethical franchise that appeals. Others are attracted to the flexible nature of a growing number of franchises, which allow them to work part time around their family commitments. Deputy director of the BFA Simon Wise says: “Looking through our membership listings, it is good to see so many new and exciting franchise concepts that are proving attractive to women.” Some women have proved themselves to be adept franchisors, developing successful networks and providing even more opportunities for women. When Gill Thomas founded Jo Jingles, to offer young children music and singing classes, almost 10 years ago, she had no idea how successful it would become. Today it is a national franchise network, with 77 franchises, and full BFA membership status. Gill says: “Franchising has proved to be an excellent vehicle for expansion. I knew there would be lots of other women like me, who had enjoyed a good career, had their family, and were looking for something stimulating and flexible that fitted in with family life.” The majority of the original franchisees are still with Jo Jingles, having renewed their five-year franchise agreements. Being a full BFA member has brought advantages, too. “Membership gives us ethical credibility,” says Gill. “Which is so important to new recruits, and the association provides a lot of support, in terms of its code of ethics and providing legal advice. “My advice to any other women who have a successful business that they feel could be franchised is to trust your instincts, research the market and keep a close eye on your finances for the first 18 months, as it is within that period that things can go wrong.” Equal opportunity legislation and shifts in attitude over the past few years has encouraged more women to become independent and think about running their own business. One of the biggest obstacles women say they face is access to finance, but what they don’t want is preferential treatment. Alick Jones, national franchise manager at Lloyds TSB, an affiliate member of the BFA, says: “In our experience in terms of seeking finance women want a level playing field, and to be treated exactly the same as men. They. When considering an application for a loan to finance a franchise we would look to see that the business fundamentals are in place, we are especially keen to see BFA membership, regardless of whether the applicant is male or female.” A good franchisor should provide full training and support, and should be happy to provide prospective franchisees with access to any of their existing franchisees. Choosing a franchise that is a member of the BFA gives the added reassurance that the company has been thoroughly vetted, and is reaccredited on an ongoing basis. Wise adds: “We welcome more women into the franchise industry, and the BFA will continue to work with organisations such as CREATE, which provides on-line services, training sessions and workshops, to promote franchising to women.” For more information on franchising visit the BFA website at www.british-franchise.org.uk
|

Advanced Search
Contact All












