One of the first vans to sport the new design is Liverpool-based Ian Forshaw who operates TruGreen Merseyside.

He said: “The new look is great, it is instantly recognisable and people can see at a glance who TruGreen are and what we do. This is when being part of a franchise network really pays dividends. As a small business owner it would not have been financially viable for me to have invested in a re-branding exercise.

"However, with the support of our franchisor ServiceMaster we have access to a wider resource which is invaluable; especially right now when a lot of companies are cutting back and we still have the reassurance of that support.”

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